Marketing Plan
PRICE IT RIGHT
The critical first step to successfully marketing your home is to PRICE IT RIGHT. In order to do this, I do more than sit at my desk and do a market analysis- I get out in the field and visit the competing active listings, as well as the pendings I can get inside- and drive by the recent solds. I dig deeper into the data and adjust the sold price per sq ft by including any seller concessions made in the sale ( seller paying buyer closing costs, repairs, bonuses) that are not reflected in the sales price. I examine the data and understand the trends affecting your property value. Working with you, I arrive at a price that I believe will be perceived as within the top 10% of values for the area, in order to generate the strongest, quickest interest in the property possible , without UNDER valuing the property. In this market, a QUICK sale is the BEST sale.
PREPARING PROPERTY
FOR THE MARKET
Before activating the listing, I will make assessments regarding the condition of the property- and if necessary, will suggest steps to be taken to spruce it up, so we put our best face forward from day one on the market. I have many contractor contacts I can refer you to if needed.
MAXIMIZING YOUR IMPACT
Because the time when your property will hold the most interest to buyers is during it’s first two weeks on the market, these days are precious and our strategy must center on MAXIMIZING YOUR IMPACT during that time. We will have ALL visual marketing materials prepared and in place for the day we activate the listing.
This means:
yard sign,
slick flier,
photos,
MLS listing,
on-line flier ad on Craigs list and many other real estate search sites,
schedule the first public open house for the first weekend on the market,
email flier blast to all Travis and Williamson county agents,
schedule It on the next available area realtor tour,
inclusion on my email newsletter that goes out to over 600 clients,
placement on ROCK SOLID REALTY website.
We also prepare a webcast with professional presenter that appears visually and does voice-over (it’s the latest marketing tool!) This webcast is posted to realtor.com, youtube, twitter, facebook, craigs list and trulia.
We are constantly on the look-out for new and better internet marketing tools and sites!
I tend to hold open houses like crazy, planning them for days when there are no big events that will reduce our showings- and looking ahead at the weather to try to have them on the days when buyers will want to be out looking. I also use the internet to the max- posting every three days on Craigs list, austinhomesearch.com and realtor.com, and as many other real estate search sites as possible. And of course it would be featured on my own website.
Having been in the business since 1985, I have a LOT of clients and get a lot of referrals.
I also send out a monthly newsletter that has articles of interest to buyers and sellers, as well as containing all my current available properties. This goes out to about 600 clients every month.
REPUTATION
I have a sterling reputation in the business and among the public - in 23 years, there has not been one complaint against this brokerage to the Better Business Bureau, The Board of Realtors or the Texas Real Estate Commission, nor have we been called in to mediation by any clients!
YARD SIGN WITH INFORMATION
AT THE PROPERTY
Our eye catching signs have been around for years - there is a lot of name recognition in that - “take one” tube is always stocked with fliers, so the information is available right then and there
QUICK RESPONSE
This is what we do, and we do it 7 days a week. If a potential buyer calls us from the property, someone is available to show it immediately, so valuable leads are not lost! Brokers cell phone is on 24-7 and call backs on missed calls are prompt and courteous
NEGOTIATION SKILLS
I am also a highly skilled and creative negotiator, so when It comes down to working with a buyer on a contract, I can represent your interests and find a way to make a deal that is a WIN-WIN .
GOOD COMMUNICATION and CONSTANT MARKET UPDATES
I am available to my clients 7 days a week, during all waking hours, by phone or email. While your property is on the market, I will do weekly market updates to stay on top of market trends that are affecting your sale
WRITTEN FEEDBACK
Written feedback from showing agents via homefeedback.com let’s you know how the property is being perceived by buyers and buyers agents
LAURA CROTEAU, Realtor-Broker
7401 Glenhill Rd.
Austin,TX 78752
512-554-2920 (cell)
512-371-7821 fax
512-450-1526 (office)
Email: WelcomeHome@austin.rr.com
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